Slate | Rocks and Threads Trunk Show Summer 2016
I took a drive down to Redondo Beach Riviera over the weekend to a store called Kelly Designs. It's a place that will make the boho goddess in you will rejoice that such a magical and elegant place exists. It's the kind of place that ever corporate lifestyle furnishing house get's their inspiration from. Si mami , it is that good.
Upon entering the store there's a wonderful co-op vibe going with the fashion-curation house Rocks and Threads pulling clothing and accessories, for the more luxe of bohemian clientele.
Today was a particularly special day as it was their end of summer Trunk Show with emerging swimwear line SLATE. In an impromptu manner I spoke to the owner and designer of Slate Jessica Liao and Rocks and Threads owner Christy Castro-Kahn to get the scoop on their lines, entrepreneurial struggles, and what's to come.
(scroll down for photo's + interview)
SLATE | ROCKS AND THREADS interview by Priscilla Ford
PF: What made you start this brand?
SL: I always wanted to create my own (clothing) line, and eventually gravitated towards swimwear and the whole lifestyle around it. I never found anything that was a good fit on me, So I wanted to give something better to everyone else who was having similar problems.
PF: What kind of challenges did you have with starting up this line?
SL: Fit, it's a lot different than clothes. And networking in swim as well.
PF: What are you trying to convey with your brand?
SL: Simple, modern, classic. An elevated look that everyone can reach for. It should be every girls go-to.
PF:What is your goal, be it creative or with your company objective?
SL: I want girls and everyone to take it and make it their own, because there are so many styles out there.
PF: What was behind the idea to collaborate with Rocks and Threads (Kelly i Design Store) for this trunk show?
SL: Because this place is awesome!
RT: I love how contemporary it is, and the shades are super unique. I think it fits well with our works traveler girl. I love her asymmetrical cuts. It embodies a modern look.
PF:Who reach out to who first?
RT:We actually met through a mutual friend in the business. It was when I first started my pop up shop (Before she found herself nestled into Kelly Designs store), and it kind of blossomed from there.
PF:As a retail store reaching into the lifestyle scene, and getting your name out there, what do you think are the most challenging aspects?
RT: Establishing a name for yourself. Especially in an area where it's so up and coming. Really standing out and giving your customers what their looking for, and finding the right accessories
PF:When is the next trunk show?
RT: To be announced!
What's going to be hot this fall in the world of Boho luxe lifestyle?
RT: Neutrals colors, a very plain pallet with lots of textures. With fall we're finding inspiration with world travel, so luxe silk and cashmere.
Check out Rocks and Threads inside Kelly i Designs at:
1702 S Elena Ave, Redondo Beach, CA 90277 social media: @shoprocksandthreads & @kellyidesigns
SLATE Swimwear has currently launched their latest fall resort wear and it is available for Pre-Order at slateswim.com catch Jessica and all her adventures on social media IG: @slateswim